Press Release for "Meet Like You Mean It"

Bad Web Meetings Cost $1B a Year--But They Don’t Have To Suck

For release April 15, 2014

Lisle IL- Studies show nearly 2/3 of the time we spend on web meetings and webinars is considered wasted. That’s over $1Billion a year in lost time and productivity. A new book says too many virtual meetings are a soul-crushing waste of time, but there are simple techniques to make them painless and productive.

In “Meet Like You Mean It- a Leader’s Guide to Painless and Productive Virtual Meetings, author Wayne Turmel details why most webmeetings are considered such a waste of time, the tools available to make them better, and the strategies leaders must enact to quit making online time productive and, yes, painless.

The most common complaint about virtual meetings, he says,  is the lack of engagement. Participants are often bored or feel excluded from participating. As a result, they don’t feel online sessions are as effective and valuable as face to face meetings. Given the complaints about traditional meetings, the notion anything could be worse should frighten managers.

“ Too often we look on webmeetings as a necessary evil. They’re necessary, but they don’t have to be evil”, says Turmel. “To make them work you need to do three things: Understand what you’re trying to get from the people on the meeting, plan the meeting to achieve those things, and run the meeting effectively using the right tools the right way.”

The book addresses key barriers to success:

  • 2/3 of time spent in online meetings is considered wasted.  That’s because of poor planning, lack of audience input and the audience is too busy answering email or praying for the sweet release of death to participate properly.
  • 90% of projects are now run by remote teams.
  • Over 80% of people who lead virtual meetings never get any training in the use of the technology. They present their first meeting with innocent victims on the other end of the line.
  • 75% of meeting leaders use only 25% of the features of tools like WebEx, Microsoft Lync and other meeting and collaboration tools.

“Meet Like You Mean It” takes a platform-neutral approach to technology. “90% of webmeeting platforms have the same features”, says the author, “The problem is that most people don’t know what they do or how they can generate feedback, help get great input from team members and help drive the work forward. A large part of the book looks at the common features of webmeeting tools, and how leaders can use them effectively.

Wayne Turmel is a recognized authority on virtual management and communication skills. He’s the author of 6 books, including 10 Steps to Successful Virtual Presentations and 6 Weeks to a Great Webinar. He’s also the president of, a company in suburban Chicago dedicated to helping organizations develop the communication skills to sell, present, train and lead people using online presentation and collaboration tools.

“Meet Like You Mean It- a Leader’s Guide to Painless and Productive Virtual Meetings” will be available from or on in paperback and Kindle version May 1, 2014.

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"I consider Wayne Turmel the world's foremost expert on making virtual meetings more productive."

Geoffrey James, author of Business Without the Bullsh*t

“This book will give you the tools, processes and belief you need to succeed.   It might be the most tactically important book you read this year”.

Kevin Eikenberry, bestselling author of Remarkable Leadership

"Online meetings are a core skill for leaders today. This book gives the candid, practical advice we all need"

Bill Rosenthal, CEO Communispond/Logical Operations


Wayne Turmel


[email protected] +1 630 541 9154+1 630 541 9154